Sunday, August 26, 2012

SBUX Store Portfolio Mix Chart

Here is the graph I mentioned earlier: an interesting "Tufte" way to visualize Starbucks' store portfolio mix over the years beyond simple pie charts. All information is publicly available here on the investor relations website.

Instead of looking at information from one year to the next, the story becomes much more meaningful when the entire depth of time is a central axis; and rather than derailing the conversation about the number of licensed and company-operated stores, we focus attention merely on how the ratio moves over time.

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